There are about a million and one different ways not to grow a following on social media… whether it’s buying followers, spamming accounts, using bots, trying the good old follow-unfollow, ect. And although some of these methods can yield faster results, they will end up hurting you in the long run. So, whether you’re a business owner or a content creator that hopes to build an authentic & engaging audience – I would avoid these methods all together. In fact, let’s avoid them like the plague.
Instead, I’m going to share with you 5 effective ways to build a strong social media following – the right way! You’ve probably heard it a million times, but I’m here to say it again – there is no quick secret to growing an authentic following on Instagram, but if you are fully committed to building an audience organically the results will far outweigh the alternative!
With that, let’s get into the good stuff! Here are 5 tips that I have accumulated over the past couple years to grow and build an Instagram Following!
Remember, it’s called social media for a reason! Engage with your followers, engage with other creators, engage with brands… you get the point! The whole purpose of social media is to interact with each other, so it’s important that you make engagement a two way street!
3 Easy Ways to Engage with your audience:
- Be Responsive
Respond to comments & messages – if you want people to engage with you, you need to engage back!
- Interact with your audience
There are lots of creative ways to do this! Whether it’s though live streaming, polls, Q&A’s… It’s great to open up a conversation and get your audience involved!
- Interact with accounts you love
Have you ever looked through your feed, found a post you loved, and scrolled right past it? I’m pretty sure we all have… but next time you catch yourself about to scroll past, STOP. Engaging with others is a great way to meet new people and expand your circle!
Reach out to other creators you love, and connect! I have gained so many amazing friendships though this community, with people I would have never otherwise met! Make friends & meaningful connections with other creators and support each other!
#3 Add Value:
Ask your self why someone would follow you & how you can add value to their life. Once you have your answer, let it be the center of everything you create. Whether it’s fashion inspiration, DIY’s, recipes, or just being a friendly face… once you have your answer, run with it!
#4 Show your personality & Be Yourself:
Never forget, the most important thing that sets you apart is YOU! Everyone wants to follow somebody they can connect to, so don’t be afraid to show who you are.
“you are you, and that is your power.”
#5 Be Consistent:
This is a big one. If you’ve ever heard someone say “consistency is key,” they’re not lying. If you are consistently creating, consistently engaging, consistently connecting and most importantly consistently true to yourself, you are guaranteed to see results. It’s something that can be applied in every aspect of your work, and is one of the biggest driving factors of growth!
I hope you guys enjoyed this post & found it helpful!
If you have any other questions I didn’t cover, comment them below and I’ll add them to the next post!